Autoblog

Just because there's been new life breathed into small cars doesn't mean buyers are going to clamor for dour, joyless, fun-free clunkers. Ford's well aware of that, so its readying a soft-top version of its lauded new Fiesta. The fabric-roofed little party on wheels will make its debut at next week's British Motor Show and should be on the road by early 2010. The sharp looking little cabrio forgoes the popular folding hardtop trend to save weight and maintain usefulness with a small-folding top stack. Competition is heating up in Europe, with plenty of smartly styled, diminutive 'verts hitting the market. We hope that when the Fiesta takes its boat ride across the Atlantic, some of these are tossed in the cargo hold.

[Source: Auto Express]

If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; building an emotional connection to your product can often lead to sales gold, so Ford's slathering its Fiesta marketing effort in pheromones to make it irresistible to buyers. It's all very trippy and fun, full of primary colors and smiling faces, but the thing is, we already love the Fiesta. They could put Orson Welles out there at his most cantankerous, and that'd be fine. We do dig the creativity, and since it's an entry level car, maybe the target market will be entirely comfortable with the campaign, having just recently graduated from Sesame Street, anyway.

[Source: Fiesta Love Factory via ADRants]

In the wake of GM's Tuesday press conference detailing its plans to have enough cash on hand through 2009, politicians have been eager to voice their thoughts regarding the possibility of a government bailout. President Bush gave the possibility a strong no, but the two guys in line for his job have taken a different route.

Senator Obama has said that he supports automaker's attempts to restructure without outside help, but says he's willing to work with the companies on fuel saving tech. Republican Senator John McCain took an even stronger pro-automaker stance, saying "if it looks like it is approaching that, everyone has to consider every option." The Arizona Senator and presumed Republican nominee has stated in the past that he wouldn't support a buyout, but would instead provide tax breaks and infrastructure support to create more fuel efficient vehicles. McCain's "every option" comment may not sit well with his party, but it could sound good to Detroit automakers. McCain is visiting the GM tech center today. Both presidential candidates are working hard to woo Michigan voters, which will be a key state to win in the November election. Even though GM has stated it isn't looking for a handout, Michigan residents would love to know that the automaker would get one if it really needed it.

[Source: CNN Money, Image: Getty/Bill Pugliano]

We're typically too busy with our nose to the automotive grindstone to goof off. After stumbling across some 50 year old Ford commercials on YouTube during our time with the Ford Flex, we had all the inspiration needed for some weekend fun. The old days of automotive advertising meant long, one- to two-minute commercials, bad camera work, and scripting that was done before the women's rights movement took hold. We had a somewhat retro-looking Ford Flex, a camera and a few spare moments to put something together, and the finished product is available after the jump.

Click the image above for more high res photos of the 2009 Ford Flex

When the Ford Fairlane concept bowed in Detroit in 2005, it proved that Ford could design a stylish crossover recognizable from a mile away. Unfortunately, Ford didn't exactly have a stellar record of bringing hot concepts to market, so expectations were low that we would ever see the Fairlane reach production. Fast forward to 2008, and the Ford Flex is born. It's bigger than the Fairlane, yet it looks very much like the outlandish wagon that we saw in Motor City a few years earlier. Does the Ford Flex have the style, capability and appointments to be a player in the suddenly crowded large CUV market? Or is this modern day Woody just another oversized people hauler that misses the mark? Hit the jump to see how the all-new Flex fared during its stay in the Autoblog Garage.

All photos Copyright ©2007 Chris Shunk / Weblogs, Inc.

We busted our humps getting to Podcast #100, and then promptly slacked off. Chris Shunk and Dan Roth make the effort this week to get Autoblog Podcast #101 out the door while the rest of the team remains difficult to corral. The usual banter about what's been in the Autoblog Garage starts us off before we dive headlong into the pithy GM news from earlier this week. Love it? Hate it? Send your comments, suggestions, or anything else to podcast at autoblog daht kahm. Thanks for listening!


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There has been plenty of support for Ford to bring its rest-of-the-world products to the North American market, and with the truck market doing a Roscoe P. Coltrane E-brake turn away from profitability, the Blue Oval's global efforts are becoming increasingly important for its survival. The plan going forward is to utilize small and medium sized vehicles from Ford's European arsenal globally. In North America, the cars will be spiffy, though Ford will be robbing Peter to pay Paul on that count -- spreading the costs of America's premium cars over the breadth of the entire program's worldwide scope.

According to Automotive News, we're getting a big list of Euro-Ford based cars in the near future. The Fiesta will slot in under the Focus, and will share a new platform with Mazda. Also on the Fiesta's underpinnings could be a small crossover or minivan. The Euro Focus will finally get here in 2011, when the next generation drops. 2012 will bring the C-Max, a Mazda 5-ish people mover. The Fusion moves to the EUCD platform, though we hope it doesn't grow too much, lose its joyous demeanor, or come up short on fuel economy. It looks like Ford's going to try to stack the B, C, and D segments with sedans and MPV-type offerings, as well as seriously tweaking all of its offerings to match the new and looming reality.

[Source: Automotive News - Sub Req]

Click above for a high resolution image

There's horsepower, and then there's dyno-tested, can't-lie-to-your-friends horsepower. If you want to know how much power a car really makes, you've got to strap it to a dyno and spin it to redline. The guys over at 5.0 Mustang & Super Fords are always eager to find the true horsepower of a car, and so when they took delivery of a GT500KR to review they headed straight to the dyno to see how much power the supercharged V8 is putting out. What they found was somewhat surprising -- the KR produced 509 horsepower and 467.7 lb.-ft. torque to the wheels. Adjusting for an estimated driveline loss of 15 percent, the actual output at the flywheel is 589.82 hp and 550.24 lb-ft torque -- nearly 50 more horsepower and 40 more lb-ft than Ford is claiming. Take that Z06!

[Source: 5.0 Mustang & Super Fords]

A couple days back we received word from Automotive News that Volvo was looking to downsize its dealer body by 30 percent in an effort to cut costs. The Swedish automaker says that isn't going to happen. PR VP Geno Effler said that while Volvo doesn't plan to cut almost a third of its 350 US dealers, it will try to persuade its struggling dealers to call it quits. The problem with Volvo's denial is that we'd heard about Volvo closing a significant amount of dealers way back in December, before the car market took it's most recent nose dive.

With Volvo sales down 14 percent for the year and constant talk about a Ford/Volvo split, we wouldn't be surprised if there are more than a handful of dealers in need of coercion. Not that the prodigious dip in sales volume has everything to do with dealers, either. Volvo's lineup isn't exactly fresh or fuel efficient, which spells disaster in this vehicle market.

[Source: Automotive News - Sub. Req.]

There's further proof that Ford's planetary division could soon wave goodbye, according to Automotive News. While we've already reported on the apparent lack of supplier deals for the ailing upmarket brand from Ford, some further dissection reveals just how close Mercury may be to the brink of extinction. For instance, no Mercury vehicle currently exists which isn't a mild rebadge of a Ford product. While we have had hints of new models wearing the Blue Oval badge, not a peep has been provided regarding future Mercury products. Lincoln too has gotten some love as of late with its new MKS sedan, but a Mercury flag-bearer is conspicuously absent.

While the Mariner and Milan could arguably justify their positions in Ford's lineup, the Sable, Grand Marquis and Mountaineer seem completely irrelevant. Are two models really enough to justify an entire brand? While no official announcements have been made regarding the death of the Mercury brand, the new product silence is deafening enough for many to conclude that there's just not enough money in Ford's pockets to worry about anything past its bread-and-butter Ford brand and the ailing Lincoln luxury marque.

[Source: Automotive News - sub. req'd]